by Derek Haines on Just Publishing Advice site:
Writing naturally leads to self-publishing. And then?
As so many writers have discovered, self-publishing is a fantastic opportunity to get books published and available to readers all around the world.
Self-publishing, however, also involves a very long learning curve that requires the acquisition of so many skills. So long, in fact, that writing a book often seems to be the easiest part of the process.
Discovering that a book will not sell itself, new authors have to learn how to leverage the online world through social media, websites, blogs, advertising and promotion.
All of these require at least a basic technical knowledge, and for those authors who are willing and eager to learn, they develop very good Internet and technical knowledge.
In the process, many also discover that self-publishing leads them into online publishing. The two are by necessity intertwined.
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